Industry: Sports/Fashion/Entertainment
Website: adidas.com/korn & kornofficial.com
Services: Global Digital Activation Strategy & Digital Project Management

The ask was to develop the digital strategy to introduce both the partnership and the first collection between adidas Originals x KoRn to the world. Channels included dotcom, apps, retail, socials and PR, with a variety of components ranging from campaign pages to editorials of different kinds, released within a set timeline for perfect catch of momentum.

Industry: Sports/Fashion/Retail
Website: adidas.com
Services: Global Digital Activation Strategy & Digital Project Management

For Adilicious, we developed a omnichannel approach to introduce 11 silhouettes designed by adidas in partnership with 11 local restaurants located in key cities across the globe. 'Adilicious' was a collection representing a hyper localised global concept. Its strategy covered tailored local activation events in NYC, LA, Paris, London, Berlin, Seoul, Shanghai, Beijing, Tokyo, Dubai, and Mexico City. This project last a total of 9 months and included both on- and offline channels, with content developed from overarching concept to local application and impact.

Industry: Sports/Fashion/Sustainability
Website: adidas.com
Services: Global Digital Activation Strategy & Digital Project Management

A digital strategy designed to introduce the new sustainable collection designed with the Parley initiative, aimed to remove ocean plastic. Adidas Originals by Parley included channels such as CRM, dotcom, apps, socials and PR.

Industry: Sports/Fashion/Sustainability
Website: adidas.com
Services: Global Digital Activation Strategy & Digital Project Management

Strategies designed to introduce various Sean's projects with adidas. His bold vision is translated into sustainable materials applied to different adidas franchises. With SW, we introduced collections through Confirmed app, CRM, dotcom, adidas app, socials and PR.

Industry: Sports/Fashion/Entertainment
Website: adidas.com
Services: Global Digital Activation Strategy & Digital Project Management

For the holiday season, we created content for adidas Originals x The Grinch, introducing the new silhouette for both adults and kids. We coordinated the creation of content as well as implementation around the world, working together with the Holiday Season campaign managers for optimal ROI within the season.

Strategies designed to introduce various Sean's projects with adidas. His bold vision is translated into sustainable materials applied to different adidas franchises. With SW, we introduced collections through Confirmed app, CRM, dotcom, adidas app, socials and PR.

Industry: Sports/Fashion/Entertainment
Website: adidas.com
Services: Global Digital Activation Strategy & Digital Project Management

A complete link between adidas and the music giant Circoloco. For this project, we designed the introduction of the silhouette of adidas Originals x Circoloco to global markets through the Confirmed app, social channels and PR.

Industry: Sports/Fashion/Design
Website: adidas.com/bape
Services: Global Digital Activation Strategy & Digital Project Management

Development of the digital strategy to introduce the new silhouette Adidas Originals Bape Forum to the world. Channels included dotcom, apps, socials and PR.

Launched during adidas Members Week, we gathered the pieces to put together content to activate an all time classic, a Campus 80s South Park Towelie. Introduced on April 20th (4/20, in the US date format, also used as slang for a 'cannabis consumer'), the silhouette was available on both adidas.com and the Confirmed app.

Industry: Sports/Fashion
Website: adidas.com
Services: Global Digital Activation Management & Digital Project Management

Bringing to life Adidas Originals digital marketing campaigns through global stakeholder management across categories, markets, and acting as the key POC to different digital projects. We own the consumer journey through ecom channels and apps, liaising daily with Content, Experience, Analytics, and other teams, as well as with external digital agencies in order to ensure the creation and delivery of each campaign.

Partnerships include Sean Wotherspoon, Jeremy Scott, KoRn, BAPE, Youth of Paris, Mr. Bailey, and many others.

Strategies designed to introduce various Sean's projects with adidas. His bold vision is translated into sustainable materials applied to different adidas franchises. With SW, we introduced collections through Confirmed app, CRM, dotcom, adidas app, socials and PR.

Industry: Wholesale Fair Trade Retail
Website: goodtogive.nl
Services: Rebranding, Digital Marketing Strategy & Project Management

'Good to Give' is a wholesale fair trade supplier of original and tailored-made gift packages. The ask was for a new look and strategy for their online presence that translated both work essence and their B2B proposition. The result, was a soulful and brand new website and corporate identity that radiated their mission throughout a complete new user experience. This project was delivered in partnership with Studio Redefined.

Industry: Insurance
Website: eurapco.com
Services: Marketing & Sustainability Action Plan

For Eurapco - European Alliance of Insurance Companies, we developed a strategy composed of local and global sustainable actions to be taken by key players in the insurance industry. The output was a complete 5-part report containing analysis of the issue, common grounds, and a marketing and partnership strategy applicable to all 7 member countries.